Friday, February 25, 2011

Super Bowl XLV Breaks Viewership Record

Milton Kentby Milton Kent

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It's official: Sunday night's telecast of Super Bowl XLV is the most-watched program in television history, in terms of viewership.

FOX , which aired Green Bay's 31-25 win over Pittsburgh, breathlessly reported Monday that 111 million viewers tuned in to watch. That tops the 106.5 million who watched last year's game between New Orleans and Indianapolis and surpasses the 106 million who tuned in to see the final episode of "M*A*S*H" in 1983.

This marks the fourth straight year that a Super Bowl telecast has set a viewership record, marking the first time a major sporting event has hit record high in four straight years. More impressively, Super Bowl viewership from 2005 to Sunday night has increased by nearly 25 million viewers.

In ratings terms, the Super Bowl posted a 46.0 rating and 69 share, meaning 46 percent of the nation's households were tuned in to the game, while 69 percent of all television sets that were on at the time were watching the contest. That ties Sunday's game for ninth on the list of highest-rated Super Bowls and 16th on the all-time list of most-watched shows, occupying those spaces with the same telecast, that of Super Bowl XXX aired by NBC in 1996 between the Steelers and Dallas.

The final "M*A*S*H" episode, which aired in February 1983, remains the highest-rated show of all time, pulling in a 60.2/77.

The Super Bowl closes a remarkable year of football viewing, in which ratings and viewership among all the NFL's partners (CBS, ESPN, FOX and NBC) were up significantly and that "Sunday Night Football" ended the year as the most-watched program in all of television.

 

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Source: http://nfl.fanhouse.com/2011/02/07/super-bowl-xlv-breaks-viewership-record/

Brian Leonard Kregg Lumpkin Marshawn Lynch Laurence Maroney

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